Frequently Asked Questions
Everything you need to know about GEO, AI search visibility, and how Voyage works.
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your brand's content so AI models like ChatGPT, Claude, Gemini, and Perplexity cite and recommend you when users ask questions. Unlike SEO which targets search rankings, GEO targets inclusion in AI-generated answers.
How is GEO different from SEO?
SEO optimizes for ranking in a list of links. GEO optimizes for being cited inside an AI-generated answer. With GEO, the competition isn't for position #1 — it's for being part of the answer at all. Both are complementary; strong SEO foundations support GEO performance.
How does Voyage work?
Voyage is a done-for-you GEO service. We research how AI models perceive your brand, audit your site's AI readiness, generate hundreds of optimized pages, and deliver them directly to your GitHub as a pull request. You review, merge, and your site is live with optimized content.
How long until I see results from GEO?
Most brands begin seeing changes in AI citations within 4-8 weeks of content deployment. AI models re-index content on varying schedules — ChatGPT and Perplexity tend to pick up new content faster than models that rely on periodic training updates.
Which AI models does Voyage optimize for?
Voyage optimizes for all major AI engines: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, Microsoft Copilot, Google AI Overviews, and DeepSeek. Each model cites differently, so we tailor content structure for each.
Do I need GEO if I already rank #1 on Google?
Yes. Ranking #1 on Google doesn't guarantee you'll be mentioned in AI answers. Gartner predicts traditional search volume will drop 25% by 2026. AI engines synthesize answers from multiple sources — being the top Google result is no longer enough.
What content does Voyage create?
We generate comparison guides, FAQ hubs, use-case pages, data-backed evidence pages, technical references, and category guides — all structured specifically for AI extraction. Each page targets the exact queries where LLMs should cite your brand.
How is Voyage different from Profound or Scrunch?
Profound and Scrunch are monitoring platforms — they show you dashboards of your AI visibility. Voyage delivers results. We don't just track where you appear; we create the content that gets you cited and deliver it directly to your repository.
What does Voyage cost?
Voyage pricing is custom based on your brand's scope, number of competitors, and content volume needed. Book a demo to discuss your specific needs and get a tailored proposal.
Can I measure the ROI of GEO?
Yes. Key metrics include: AI citation frequency (how often your brand appears in AI answers), AI-referred traffic (visitors coming from ChatGPT, Perplexity, etc.), and pipeline attribution (demos or signups from AI-referred visitors). Voyage provides tracking for all of these.
Does GEO work for B2B companies?
Absolutely. B2B buyers increasingly use AI for software research and vendor evaluation. When a buyer asks ChatGPT 'What's the best CRM for startups?', your brand needs to be in that answer. GEO is especially effective for B2B because the queries are high-intent.
What if AI models are already saying wrong things about my brand?
This is exactly what GEO fixes. By creating authoritative, structured content that AI models can verify and cite, you correct misinformation and control your AI narrative. Voyage's audit identifies what AI currently says about you and creates content to fix inaccuracies.